"THE CONFIDENCE TO..."
With this campaign, tampax seeks to enable these women to be proud of who they are,
and be confident in themselves no matter what.
- Client
- Tampax Brand Tampons
- Target market
- W18-24, HHI $15,000-$20,000, currently in college, pursuing a Bachelor's degree
- Strategy statement
- Confidence is key. Tampax allows you to achieve great things and live life in a strong, free and confident way.
- Tagline
- "The Confidence To..."
Outdoor Billboards
The first in a series of outdoor billboards for Tampax Tampons. With Tampax, women will have the confidence to show off their stuff, even at the pool.
The second in a series of outdoor billboards for Tampax Tampons. With Tampax, women will have the confidence in their relationships, and the confidence to ask the BIG questions.
The third in a series of outdoor billboards for Tampax Tampons. With Tampax, women will have the confidence to speak their minds, and always stand up for the causes they believe in.
The fourth in a series of outdoor billboards for Tampax Tampons. When you're on your period, you can't always wear what you want. With Tampax, women will have the confidence to wear any color, any time, especially when it counts the most: your wedding day.
Social Media Mockups
Two examples of how the ads shown will transfer to a social media campaign for the Tampax official Twitter account.
