Devon Anderson Design

"Your World Is Interracial"

Your World is Interracial

 

"YOUR WORLD IS INTERRACIAL"

By highlighting the way other cultures are a part of our everyday world,

this campaign seeks to normalize and encourage interracial dating.

  • Client
    • Advocates for Love Equality
  • Target market 
    • A18-34, HHI $20,000-$50,000, often living in suburban or highly populated areas
  • Strategy statement
    • Interracial dating is simply just dating. Love is love, no matter what color.
  • Tagline
    • Your world is interracial
 
 
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"Advocates for Love Equality Logo"

The Advocates for Love Equality is an organization dedicated to normalizing and encouraging love and tolerance for all genders, races, sexual orientations, and backgrounds. The ALE not only focuses on racial equality, but is also active in the LGBTQ+ community.

 
 

VIDEO AD - FIREWORKS

Part 1 of 3 for a JOUR 3050 class project, titled "Hate Something, Do Something." This campaign seeks to normalize and encourage interracial dating by reminding people that "your world is already interracial." A project by Devon Anderson, Treon Calhoun, Hena Husain, Chris Keuhn and Omar Marquez.

VIDEO AD - CARS

Part 2 of 3 for a JOUR 3050 class project, titled "Hate Something, Do Something." This campaign seeks to normalize and encourage interracial dating by reminding people that "your world is already interracial." A project by Devon Anderson, Treon Calhoun, Hena Husain, Chris Keuhn and Omar Marquez.

VIDEO AD - FOOD

Part 3 of 3 for a JOUR 3050 class project, titled "Hate Something, Do Something." This campaign seeks to normalize and encourage interracial dating by reminding people that "your world is already interracial." A project by Devon Anderson, Treon Calhoun, Hena Husain, Chris Keuhn and Omar Marquez.

 
 

Magazine Ads

 
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Magazine Ad - Fireworks

"Almost every year, around July 4th or New Year's Eve, some dummy takes it upon himself to quote that old adage: "Say what you want about the Chinese, but they make some damn good fireworks." Well, you know what other damn good things they make? They make damn good boyfriends and damn good girlfriends, and eventually they'll make damn good husbands and wives who make damn good children. So before you open your damn mouth to say something stupid, just remember: Your world is interracial". 

 
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Magazine Ad - Cars

"Congratulations on your new car. You know, the one made in Japan. Just like that girl you swiped left on. You say she’s “just not your type.” But next time you decide to drive your Japanese car to your favorite Mexican restaurant for margaritas, followed by that new movie with an all-Black cast, just remember: Your world is interracial."

 
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Magazine Ad - Food

"Okay, date night. Where can we go eat? Chinese? No, we had that last week. Mexican? Ugh, had that yesterday. Indian? Sounds great.

Really?

That’s not what you told that Indian guy who “just wasn’t your type.’ Next time you give a weird look to the interracial couple at the next table, just remember: Your world is interracial.”

 
 
 
 

Ambient Execution

This will be three separate installments of the word “LOVE”. It will be in three different languages: English, Spanish, and French. Each letter in the three installments will be a different skin tone color to express the skin tone differences in interracial relationships.

Below is one example of the ambient concept. They will be located in places where a lot of people gather where there is adequate space.

  • Central Park (New York, New York)

  • Zocalo (Mexico City, Mexico)

  • Eiffel Tower (Paris, France)

Example of our ambient campaign in Central Park (New York City, New York). Each letter of each of the installments will be a different skin tone color to express the skin tone difference in interracial relationships. They will be about 15 ft tall and 3-D. On the back of each letter of the installments will be some copy, in the language that the word “love” is written in.